It’s “the” neighborhood bar.  The one with the burgers and fries that taste like heaven at 2 a.m.  The joint with the great playlist and your favorite beer on tap.  The one that’s a little bit rock ‘n roll, but didn’t scare away your folks when they stopped in for a visit last month.  It’s a late-night institution that makes you want to stay up just a little bit later.  It’s “that” bar…and that bar is FIRST. 

Located inside The Shoppes at The Palazzo, FIRST Food & Bar brings the authenticity and character of the neighborhood bar and diner concept back to life, minus the kitsch.  This hip, yet comfortable restaurant and lounge is set in the heart of the Las Vegas Strip and has the vibe of a late-night spot blended with the casual nature of a local eatery.  FIRST caters to those who stagger in to feed their late-night cravings, as well as those looking for an early breakfast or mid-day business lunch.

From the high, open ceilings to the tribal tattoo imagery embedded in the floor, FIRST reflects an industrial, urban design.  The furniture mashes up styles that are modern, vintage and gothic set to a palette of dark, warm colors making the more than 10,000 square foot restaurant feel intimate and edgy.  From breakfast to late…really late-night, the menu features American eats and drinks created by Executive Chef Sam DeMarco. Delicious, affordable and familiar are on the menu year-round. 

December 31st is FIRST Food & Bar’s New Year’s Eve 2010 Celebration with an open bar from 10 p.m. - 1 a.m., featuring Chef Sammy D’s greatest hits, the same gorgeous Strip view (this time with fireworks) and a Champagne Toast at midnight.  DJ Manny Ramos will be spinning the tracks on the 1’s and 2’s.  The cost is $130 per person.

FIRST Food & Bar is open daily, 7 a.m. - late night serving breakfast, lunch & dinner.  For more information, call (702) 607-3478 or visit online at www.firstfoodandbar.com.